Himanshi, a certified remote pilot, which was trained under the government -backed ‘Drone Sister’ program, putting liquid fertilizer in a drone, spraying it in a field in Pataudi. , Photo Credit: Sajjad Hussain
Women in India’s Blue-Call Workforce are actually one of the five jobs, according to a job matching and working platform, according to the latest survey. Despite increasing the intention of hiring, the challenges ranging from wage inequalities to poor hygiene keeps back women.
According to the survey, while 73% of the surveyed employers said that they hired women for blue-collar roles in 2024, women participation remained stable at 20% across the country.
The study consisted of 2,673 blue-collar women workers and 1,262 employers in 14 industries, including automobiles, BFSIs, e-commerce, travel and hospitality, FMCG and manufacturing. The surveyed cities included Bengaluru, Ahmedabad, Chennai, Chandigarh, Delhi-NCR, Hyderabad, Kolkata, Mumbai and Pune.
More female appearance in retail, pharma and construction
Industries such as retail (32%), healthcare and pharmaceuticals (32%), construction and real estate (30%), and travel and hospitality (28%) showed an increase in female representation. However, telecommunications, BFSI, and IT/ITES lagged behind, below 10%with female participation.
During the survey, 78% of employers revealed the plan to hire more women in blue-collar roles in 2025, encouraging an increase of 5% in the intention of renting in 2024 compared to 73%. Industries such as retail (94%), healthcare and pharma (93%), and e-commerce (93%) showed the strongest demand.
Harsh reality
According to the survey, while more women are mainly looking for blue-collar jobs for financial freedom (70%), the reality of the workplace is harsh. It identified three major challenges that continue to carry women forward to margin. These rigorous work programs, wages inequality and lack of disassemune opportunities.
More than half of the surveys cited the lack of flexible innings as a barrier. Many blue-collar jobs often demanded strict shift timing, which made it difficult for women to balance work and personal responsibilities.
About 42% of women reported to be underped compared to their male counterparts, with low opportunities for promotion. In industries such as automobile, FMCG, and travel and hospitality, more than half of the surveys felt that their wages do not reflect their work.
Each second woman surveyed the preferred diskilling, but the access to relevant training remained a challenge. Without structured teaching routes, career progression is limited.
Employer perspective
On the other hand, employers cited a ‘limited talent pool’ (52%) and high attractions in the form of major obstacles. While the expectations of the important workplace of women workers include healthcare benefits, such as insurance and payment medical leave, employers reported rising health care costs as a challenge.
Sashi Kumar, the head of the sales, actually said, “Our report throws light on a pressure reality-71% of women in Blu-Cole Jobs feel underwellood.” Not because they lack ambition, but because job opportunities and development routes are limited. While businesses are striving to hire more women, true progress depends on better retention strategies, career development opportunities and financial security, flexibility and policies ensuring healthcare. Employers should invest in favorable skilling, mentorship and leadership pipelines for blue-collar women. Increasing women’s participation today is more about diversity, this is an economic need. ,
In fact, according to another survey, India’s Blue-Caller region is expected to see more than 2 million job seekers in 2025.
According to the company, “The real measures of progress will not only be how many women are involved in the workforce, but how industries take decisive action to break the obstacles of industries, ensure proper wages, and provide women flexibility and career dynamics that they need to grow.”
Published – March 13, 2025 01:58 pm IST
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