One of the most demanded actors in South Korea, Kim Suu-Hune, is currently entangled in a dispute around Kim Sai-Ron. The actress’s family, especially her aunt, have publicly convicted the actor for the tragic death of Sai-Ron. As the situation comes out, everyone’s eyes remain on Kim Suu-Hune as well as support many brands.
The actor is the face of 19 high-profile brands, which is spread over luxury fashion, finance, cosmetics and retail. However, his reputation is now hanging with a thread after the controversy.
Kim Suu-Hune faced Fallout
In view of the scam, the Korean Neitizes has urged companies to cut relations with Kim Suu-Hune, if they threaten to boycott if they fail to work. Many believe that his participation has tarnished his one-time place public image, making him a risky option for brand partnership.
Amid the growing backlash, some companies are already taking precautionary measures. The vegetarian beauty brand DINTO has officially laid all the promotional activities in which Kim Suu-Hune is included in the grip.
“All employees are checking the facts and discussing to move forward. Currently, all the scheduled programs and campaigns with the model have been suspended,” Dinto said, as reported by. Koreu,
Other distribution companies working with Kim Suu-Hune are also allegedly reviewing the situation internal, weighing their options as public pressure.
With the possibility of further decline, here is a list of 19 brands Kim Suu-Hune currently represents-and may potentially lose:
Watch: Swatch Group – Mido
Cosmetics: Hebe Beauty, You Beauty, Dinto, Cosa – Decort AQ
Outdoor Apparel: K2 Korea – Eider
retail: Homeplus
finance: Shinhan Financial Group, Shinhan Bank
Food and drinks: All de Fresh – Shabbu All Day, CJ Foodville – Tus Les Jerse
Health: Bebio
Fragrance: Esty Lodder Companies, Joe Malon London
Home appliances: Cuckoo Electronics – Cuckoo
Clourish: Suyen Corporation – Bench/, Prada
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