Bengaluru: Flipkart Cofounder Binny Bansal launched a new startup, Optra, which specializes in development Franchise business Portfolio. Opptra will license and sell online branded consumer goods, market expertise, digital-first brand building and a centralized combination Supply chain To accelerate market entry.
“many Consumer brand Globally scale has the capacity of scale, but it is difficult to navigate new markets – cultural, infrastructural, and regulatory differences make it complicated, especially in the retailing retail that develops rapidly. OppTra unlocks Asia for brands by combining deep market expertise, sophisticated technology and a powerful supply chain. But Asia is just the beginning-the long-term vision is to take brands from anywhere around the world, ”Bansal said.
The model of Optra is different from the traditional distribution network by focusing on AI-operated localization, data analytics and ecommerce expertise. Instead of completely relying on brick-and-mortar expansion, Optra will balance online and offline channels to complete local consumer behavior. The company is also developing a global supply chain integrating robotics, automation and smart logistics – a Bansal’s experience -shaped approach in Flipkart.
Each franchise will partner with brands through operation master franchise agreements or licensing deals. Instead of following the traditional distribution model focused on physical stores, they will use their online retail appearance to enable the Swift market. With Asia, 70% of consumer expansion worldwide and increase in online shopping in the entire region reducing online shopping, brands can benefit from low setup expenses and increased customer access.
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