Snoop Dog participates in the merit of artistic gymnastics women at two of the 2024 Paris Olympic Games in Beris Arena in Paris on 28 July 2024.
Arturo Holmes | Getty Image Sport | Getty images
Comcast And the International Olympic Committee has agreed to a new deal that expands the company’s broadcast access and expands its media rights for the Olympic Games through 2036.
In a news release on Thursday, the committee said that about 3 billion dollars The settlement increases the compast from a media rights holder to the “strategic partner”. The IOC said that Comcast and Organization Broadcasting will cooperate among other items on infrastructure, in-in-in distribution and American digital advertising.
IOC President Thomas Bakh said in the announcement, “The agreement with Comkast is groundbreaking as it is very beyond the agreement of traditional media rights, which has been with our valuable partner for many years.” “The media landscape is growing rapidly and, by partnering one of the world’s leading media and technology companies, we will ensure that fans in the United States are able to experience Olympic Games as if never before.”
The previous agreement with the Olympic Committee would have ended the 2032 Olympics in Brisbane, Australia. New deal competes the rights to broadcast winter 2034 Olympics in 2036 Summer along with Salt Lake City One is not an Olympics in the prescribed city yet.
“We live at a time when technology is running a faster and more fundamental change than seen in decades. This groundbreaking, new, long -term partnership between Cocmast NBCUNIVsal and International Olympic Committee not only recognizes this dynamic, but it will estimate that it will expedite,” said it, “the chairman and CEO Brain Roberts said.
The deal comes as comcast and its NBCUNIVERSAL unit, which aims to use live sports to carry membership to the streaming service peacock. The NBC will spend about $ 2.5 billion per year to carry a package of NBA game starting from the next season.
During the last year’s Summer Olympics in Paris, the peacock appeared to pay the Olympic coverage to the company. More than 30 million people saw Olympics on NBC’s television and streaming platforms, and advertising revenue came in a record of $ 1.2 billion.
Disclosure: Comcast is the native company of NBCUNIVERSAL and CNBC.
I am a passionate digital marketer, content writer, and blogger. With years of experience in crafting compelling content and driving digital strategies. I’m always exploring new trends, optimizing strategies, and creating content that resonates with audiences. When I’m not working, you’ll find me diving into the latest digital marketing insights or experimenting with new blogging ideas.