The National Women’s Soccer League (NWSL) Boston -based expansion team announced on Friday that it would be changing its name. The change comes for a marketing campaign after a wave of transgender backlash he left back in October.
The team was named BOS Nation FC, declared at a branding event at a branding event along with a marketing campaign in which the slogan “lots of balls” was painted. The slogan inspired the acute backlash from the transgender community including an NWSL player.
A transgender player who goes from the unchanged name Quin, who plays for the Seattle regime, spoke against the team’s branding announcement in a post on Instagram.
“Looks transfobic. Yikes,” Quinn wrote.
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Boston’s Mayor Mitchell speaks at a kickoff celebration for Boston franchise of NWSL at Wu Dick’s House of Sport. (Barry Chin/Boston Globe through Getty Image)
The team quickly left the slogan, issued a public apology for this, and even thanked those who spoke against it.
The statement said, “We fully accept that the contents of the campaign did not reflect the safe and welcome environment, which we try to create for all, and we say in the LGBTQ+ community and the Trans community, especially from the Trans community for the injury,” the statement said.
Another statement said, “Thanks to all those who have called us accountable by calling us to do better. We listen to you and we will do together.”
How transgenderism in sports shifted 2024 election and ignited a national protest
Earlier this month, the club hired former Chief Brand and Strategy Officer, Amina Bullman, the new Chief Revenue Officer, Amina Bullman for Washington Commanders of NFL from September 2020, when the team was in transition from its previous “Redskins” branding,
Now the Boston -based women’s football team is selecting all the marks of branding coming out of their October announcement to change their proposed name.
Jennifer Epstein, the owner of the majority, said in a statement, “The club expands our heartfelt thanks to our supporters, whose passionate voices we value deeply – not only for their unwavering support, but also for their honest and important response.”
“We could not complete this process without your input. We aim to create a permanent heritage, which makes all our fans wear our colors and feel proud to please our names for generations to come.”
The issue of Trans Inclusion in women’s sports proved to be one of the most controversial political subjects of final decline and as the beginning of 2025, many cases and federal investigations have been inspired by situations associated with trans athletes in the last six months.
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Data suggests that most American women oppose the inclusion of trans in the game, and the issue is also played in the 2024 election results.
A New York Times/Ipsos Survey Most Americans, including most Democrats, were found, do not think transgender athletes should be allowed to compete in women’s games, as 79% of the participants said that organic men who identify women as women should not be allowed in women’s sports. 67% of the participants known as Democrats stated that transgender athletes should not be allowed to compete with women.
A National exit pole The Legislative Action Committee run by the women concerned for the US found that 70% of liberal voters “saw the issue of” Donald Trump’s opposition “for transgender boys and men’s sports and women’s bathrooms and women’s bathrooms for men and women for men.” ,
Additionally, 6% said that it was the most important issue of all, while 44% said it was “very important.”
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