An external view of an inverted beauty store at the Monroe Marketplace Shopping Center.
Paul Weaver | Sopa Picture | Lightrocket | Getty images
Even the beauty industry is expecting a weak 2025.
Reverse beauty After reporting the results of the holiday-witted a holiday-spectacle that defeated the forecasts of the analyst, the benefit and revenue guidance was given more than the Wall Street.
According to the Strikount, the retailer appointed Kesia Steelman as his new CEO in January, expecting a comparative sales flat or 1% to grow, while analysts estimated that they would increase by 1.2%.
According to the LSEG, it is expecting a full-year earnings to be less than the expectations of $ 22.50 and $ 22.90.
Inverted a Rocky is the latest company that forecast 2025, but it is contrary to other retail vendors because the beauty has been a source of strength in the industry, even other discretionary categories have been slowed down.
Nevertheless, the stock increased by 6% in extended trading.
Here is told how the beauty retailer did on the basis of a survey of analysts by LSEG in its fourth quarter compared to Wall Street:
- earnings per share: $ 8.46 vs $ 7.12 expected
- Income: $ 3.49 billion vs $ 3.46 billion is expected
The company reported $ 393 million or $ 8.46 per share to the company’s net income for a three -month period ending February 1, compared to $ 394 million, or $ 8.08 per share a year ago.
Sales declined by about 2% to $ 3.49 billion from $ 3.55 billion a year ago. Like other retailers, the reverse benefited from an additional sales week over the year-old period, the results of which are negatively diagonally diagonally.
In January, Ultar announced that his long -time CEO Dave Kimbel would be replaced by his then Chief Operating Officer Steelman, who has been with the retailer for more than a decade. He is in role for only two months, and when he said in a statement that he was still proud of the company’s performance, said that more work still needs to be done.
“Fiscal 2025 would be an important year as we invest purposeful to move forward quickly to promote our future growth and customize our business quickly,” Steelman said. “While it will take time to see the impact of these efforts, we are confident that these investment will help re -establish our speed and unlock the continuous growth and long -term price for our shareholders.”
He did not share any comment on the quarter-to-date trends or what the company said under its guidance.
According to the Strikut, during the reverse holiday quarter, comparable sales climbed 1.5%, defeating expectations of 0.8%. Customers spent more during the quarter, resulting in an average ticket increase by 3%, but less shopkeepers came to the reverse store to buy beauty products. Transactions decreased by 1.4%during the quarter.
A part of it is likely because the reverse is facing more competition than ever before. Not only does it compete with rival Sepora, but also like a large -scale retailers Messi’s, Wal-mart And Heroic Beauty has made the foundation stone of its strategies and all have expanded their selection of makeup and skincare products.
Last year, the reverse warned a cooling beauty market, but companies like Elf beauty And Inexpercy Did not see similar dynamics, and beauty sales remained strong on retailers such as Massey and Target.
Meanwhile, the reverse has focused on increasing profitability. It managed to increase earnings during the quarter, even with a low sales week.
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